This September social media industry garnered much attention from the public by the introduction of Ello, which strongly advocates against the customer data selling model that Facebook does and promise to deliver a better alternative without having to ‘sell its users’.

I personally do not have an Ello account, so I have only been exposed to reviews from Ello users thus far. It’s important to note that Ello is still in its beta version, so there are still changes potentially to be made. So far, I am impressed by the unique way it projects an exclusivity vibe towards its user by only giving Ello accounts based on friends’ invite. However, this advantage will likely diminish once, if it does, Ello has many users. Although it is refreshing to see a social media page that’s much simpler and less cluttered than its competitors, there comes a point where users might not know how Ello is different from others (e.g. some say Ello focuses more heavily on images but it doesn’t seem to be as well managed as, Google+ per say). Also, the fact that it categorizes your news feed into ‘friends’ and ‘noise’ can be seen in two ways. It is nice to finally be able to only focus attention to updated from people who we care or interested in, but categorizing others as ‘noise’ makes it seem like Ello thinks that other types of relationships are useless.

In the end, although Ello does offer strong points that people look for from an alternative to Facebook, it still has a long way to go based on its lack in certain areas which most people can still forgive as it is still in its beta version. But if they don’t fix them soon, they hype generated in the past few weeks may soon leave them with much to be desired.

Source: http://mashable.com/2014/09/29/ello-is-no-facebook-killer/