Anita Kong's Blog

Vancity has currently ranked 29^th on the list of Top 50 employers. It has also been recognized on Canada Best Diversity Employers list in 2011. The company has a dominant organizational culture in such that there is acceptance of diversity. It has set values and policies that pertain to daily activities, including ethical policies. Most importantly, the company has made corporate social responsibility integral to how it does business. I think this is what makes Vancity a strong contender for not just the credit union industry but as a company overall. It is able to differentiate itself from competitors by valuing aspects shared by everyone. As technology is modernizing the way tasks are accomplished, concerns for the environment are increasing as well as a greater need for job satisfaction.

The company provides microloans for start-up entrepreneur green businesses or technology. With the increased awareness of the environment, Vancity is using this corporate social responsibility strategy to market itself. By doing so, people will perceive that the company is socially responsible and does not only consider profit maximizing opportunities. I believe that in order for a business to be successful it has to cater to customer values before its profits.

References:

https://www.vancity.com/MyBusiness/BusinessFinancing/GreenBusiness/MicroLoansForGreenBusinessAndEcoTechnology/

http://www.vancouversun.com/jobs/Vancity+staff+into+changing+world/7458027/story.html