Boasting more than 218 million users, Twitter is a powerhouse social media site. But in comparison to Facebook’s 1.15 billion user base, advertisers say Twitter needs more users in order for them to gain more spending from the mass public. Twitter definitely needs to find ways to garner users since they rely on advertisers as a main revenue stream.
Although it’s impossible for advertisers to ignore the magnitude of Facebook’s reach, Twitter boasts an impressive influential standpoint through celebrity tweeters. In assessing the risk of losing advertisers, Twitter should find ways to make the system more user-friendly, as it is difficult to find relevant news in the clutter of tweets. They also need to add value in engagement for the public in using Twitter. But to add engagement, Twitter requires users to build a list of “followers” and “followings”. The biggest problem faced is tweeting mostly spikes during big events and isn’t a daily habit for users. If Twitter can add more incentives to daily tweeting, users will be more inclined to check Twitter updates. As a social media platform with strong competitors, Twitter needs to find ways to reinforce its brand, user engagement and improve the medium as an easy way for users to connect with other.
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