After reading Palak’s blog post about the rise of Netflix, I want to add onto her discussion of the fall of cable tv and movies. Netflix is making smart decisions to cater to the changing social trends and needs of consumers who want convenient, accessible entertainment at home or on the go. Cable TV originally didn’t offer convenience because your favourite show could only be viewed at home at the time it is broadcast. The same applies to movies because consumers need to head to a theatre at the allocated screening times, with ticket prices marked higher than a month’s worth of Netflix subscription.
In an article from The Financial Post, Netflix is set to update a redesign of their streaming layout, in which it will appear more television-friendly. Netflix is catapulting on the changing trend of stay-home movie and tv viewers who want the comfortable experience of entertainment at an affordable cost. By changing its design, Netflix is making its streaming site the new cable tv. Netflix is meeting the needs of its consumers and building valuable relationships with them when they improve the viewer’s experience using their services.