In this technology-based generation, most of us use at least one social media services, such as Facebook, Instagram, Tumblrs or Twitter. As many people spend time communicating with people through these modern social networking, there are more competitions within the social networking markets and more threats from a younger generation of social outlets.

Among these rising social networking tools are such as Snapchat, WhatsApp, Line, Kakaotalk and Tumblr. Each of them has a different perspective on what social networking should be like ㅡ private messaging and creating contents with images and videos. Most of the services are going into the similar directions (with visual attempts) and most of the upstarts are not bringing in significant revenue. Consequently, many companies has been making changes to its service, mostly from feedback of competitors.

Twitter, for example, has stuck to its main vision of letting people share messages no more than 140 characters. It did not spend as much time on creating new products as they spend on engineering problems in its early days. However, recently the company has been making changes to its service, and some of them seem to be responses to the competitor’s. Twitter has broaden spaces for pictures instead of extending the limitation of characters. It is also introducing features that deliver information to uses automatically that people would like to follow. It is definitively in competitive advantage in a sense that it is “quick and immediate and short”, but it could present challenges down the road as the company to send its users relevant advertisements.

All the social networking markets, including Twitter, are always going to have international competition. And if all the companies aim for the same goal, there will be more of competition that leads to market inefficiency than it will to efficiency. Technologies will keep develop in the future, and those markets should keep feedback each other and try to meet with trends.

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