In response to Zeena Al Taher’s blog post on Lush and CSR:

It is quite surprising to see such company embracing corporate social responsibility in our competitive markets. The company Zeena posted, Lush, is a well-known eco-friendly and handmade products cosmetic company in North America. This company believes in buying and using ingredients that were not conducted tests on animals, and it makes handmade products using little or no preservative or packaging. As Zeena mentioned on her blog post, Lush is one of the leading activist company which has taken corporate social responsibility one step further. By embracing CSR, this company definitely has gained its brand name and positive recognitions from many customers. They have done a great job letting customers know about its values and concerns about environment. Instead of choosing creating shared value, which is for economic and societal benefits relative to cost, by choosing CSR, Lush has certainly found its own way to lead its future and be a role model company to many social-activist companies.