Starbucks is an internationally well-known coffee chain providing tons of people with quality products and service. They also provide a comfortable location where people can find a relaxing place to socialize or surf the Internet.
Although revenue recently recorded came in slightly shorter than analysts expected, I do not think this is an alarming concern because Starbucks has a few back-up ideas to add to its already profitable business.
From a business perspective, Starbucks is accelerating in all aspects. By evaluating it’s performance according to the triple bottom line, it is noticeable that Starbucks has considered each section in effort to create shared value.
It’s responsibility as a company is demonstrated through its four main focuses, which include the community, ethical sourcing, environment, and global responsibility. These considerations all tie in with how Starbucks impacts people and the planet while making profit.
Economically, Starbucks also excels. While providing quality drinks, it offers different sizes, including child-sized drinks, and seasonal drinks. To increase sales in the future, Starbucks now plans to start doing deliveries and provide wireless phone charges to their customers.
For a company whose logo doesn’t even need to include its name on it, I don’t think they will be threatened by their surrounding competition. As Starbucks carries on with their great ideas and promotions, their sales should eventually meet the expectations of an analyst.
Source:
http://www.forbes.com/sites/panosmourdoukoutas/2014/11/01/is-starbucks-losing-its-coolness/