From what started as a fun app for editing photos, Instagram has now become a worldwide social media site that serves 200 million users and contains over 20 billion posts.
Traditional advertisement techniques have included catchy slogans, identifiable logos and convincing commercials, but now the focus has slowly shifted towards an even more influencing factor, social media. As technology continually advances, businesses are becoming more interested in finding new creative ways to advertise their merchandise or events. Marketing plays an important role in the productivity of a company, so keeping up with the most current channels of advertising is highly recommended.
Considering today’s mobile-centric population, targeting this customer segment through Instagram is certainly an effective method. Once Instagram is ready to expand to more ad partners, there is going to be a huge hype over this ideal partnership because companies are fully aware of the power social media has to spread the latest news.
Advertising through Instagram will be very organized as marketers will be able to target people by their age, gender, and country. Along with likes and shares, hashtags are also effective as they trend globally and people link posts to them. Businesses can use these tools to their advantage when releasing their very own original ads incorporating hashtags and maybe even contests within them.
Instagram ads are going to be a short and sweet way to attract one’s attention without completely annoying them. As soon as Instagram is ready and stable enough to provide people with this opportunity, not only will businesses benefit, but Instagram too will become more profitable.
Sources:
http://www.cbc.ca/news/technology/instagram-ads-hit-canada-1.2822160