Adblock when you work in Marketing – stupid or smart?
Nov 28th, 2011 by annaig
As a consumer, I hate e-advertisings. It makes the connexion slow. Very slow. Pop ups open all the time as if I was on Youporn. Sometimes it even makes my laptop bug. It’s annoying. Very annoying.
One day, my uncle told me about adblock under Firefox. I anticipated a life change. It was. Faster, easier much faster. A life without advertisings. I felt like living in Naomie’s Klein perfect world. A forgot everything.
And then, I got it: I was also forgetting the advertising possibilities on the web. I did not knew any more which campaign worked or was online without looking for them on specialized blogs or websites. So I was doomed. Doomed to get through all this “crap” (consumer point of view) in order to get new ideas (marketing point of view). A very well done split of personality.
I deactivated my adblock. But I feel so uncomfortable that it ruins my e-experience. What could I do?
Further: why people don’t use adblockers more often? Fortnunately for the brands… but on the long-term, is advertising going to be blocked by surfing softwares? Has e-advertising a future as everybody thinks nowadays? Not sure…
Working in marketing means knowing the tricks, but also not avoiding them. We have to play the game!