Posted in Uncategorized on Nov 28th, 2011 Comments Off on Much Ado about nothing?
I grow up with the internet. I like it. I don’t think I could live without it. But, however. Is everything happening on the Internet? I don’t think so. “Buzz” is becoming the new fashionable thing, even areal goal for every company. But is it so efficient? I love advertising, its very funny and interesting. […]
Posted in Uncategorized on Nov 28th, 2011 Comments Off on Adblock when you work in Marketing – stupid or smart?
As a consumer, I hate e-advertisings. It makes the connexion slow. Very slow. Pop ups open all the time as if I was on Youporn. Sometimes it even makes my laptop bug. It’s annoying. Very annoying. One day, my uncle told me about adblock under Firefox. I anticipated a life change. It was. Faster, easier […]
Posted in Uncategorized on Nov 28th, 2011 Comments Off on Rudyard got it all
If If you can keep your head when all about you Are losing theirs and blaming it on you; If you can trust yourself when all men doubt you, But make allowance for their doubting too; If you can wait and not be tired by waiting, Or, being lied about, don’t deal in lies, Or, […]
Posted in Uncategorized on Nov 28th, 2011 Comments Off on Writing a blog – creation of a new writing style?
Blogs exist on the Internet for a decade now. And they became non only a real institution but also a way to use freedom of speech. From casual tumblr to personal blogs, from everyday thoughts to a real edition process the variety of speech tone is strikening. However. Writing styles and tones have always […]
Posted in Uncategorized on Nov 14th, 2011 Comments Off on Relevance and irrelevance of the Facebook Page use in Event communication
During my internship in Havas Event, a French event agency, I have been impressed by the difficulty companies have to integrate social networking websites to their communication. I have two particular examples, both different but bringing interesting issues and solutions to this problem. The first one is a general public exhibition and the second […]
Posted in Uncategorized on Nov 7th, 2011 Comments Off on E-performance barometer
I chose to review the e-performance barometer 2011, a study designed to measure the performance of the players in the online wine market. It reveals information about the e-commerce sector in the wine industry such as online shoppers criteria or efficiency. The results of this study come out every two years since 2007, when […]
Posted in Uncategorized on Oct 31st, 2011 Comments Off on Do Buzz creation and facebook fans always lead to one another?
For my first post I would like to introduce the web campaign on wich I worked last year, for TBWA/Compact. It took place in 2 stages in France: the first one in June 2010 and the second one in February 2011. The web part was integrated in a 360° campaign, with such tools as press […]