From Victoria’s post we are able to grasp the manner in which dominant companies evolve to avoid tumbling into a state of insignificance. She put focus on John Chen’s work with Sybase in the strategy department, how he took a “failing start up” and salvaged the company within ten years.

Similarly, the former powerhouse search engine Yahoo has been falling in a downwards trajectory ever since the the widespread emergence of Google. Marissa Mayer, CEO, announced that the total revenue has fallen another 3% within the last quarter. China’s Alibaba public offering beginning this past Friday does not help situations either. Yahoo shares have declined 8% within two days post Alibaba going public. These are only the most recents events within this past week. Yahoo is quickly, as in the words of Victoria, “[losing] their market share to competition and [fading] into obscurity.”

The larger user platform, Reddit, has replaced the function of Yahoo Answers. Google and Alibaba have replaced their once state-of-the-art search engine, and superior online news platforms have replaced their news. Yahoo is in dire need of a strategic change. In my opinion, they target such a wide demographic, only to reap few returns. Yahoo needs to focus on finding a way in which to differentiate itself from all the other dominating online companies, whether it may be from putting a stronger focus on fantasy sports  or re-evaluating their marketing plans.

Either way, any company must learn to transform within the fast pace of technology, and be aware of how quickly competition can catch up and render your business obsolete.