The business plan project was quite interesting. My team went through all the business plans in all the volumes. It was quite impressive to see how much information there is in each business plan. The plans were extremely detailed as it showed the financial summaries, objectives, strategies to achieve goals, point of different, market analysis, target market, competition, risks, marketing strategies, and etc. Most of these are things I had learned in marketing. I was tempted to purchase these books as they appear helpful if I want to start a business. Different businesses have different benefits and risks, it is important for me to know the advantages of my region and my target market to know which business plan to choose. My group has chosen a business plan that is not common in Vancouver. The reason we chose it is because it has a huge point of difference. We do not see this business anywhere and my team is quite passionate about this business because of its potential of having a monopoly. We are quite certain that it will attract most target markets.
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