Canada’s First Ever HP Store in Vancouver

Friday, December 3, 2010 marks the grand opening of Vancouver’s HP Store. This new HP store, situated on 1162 Alberni Street, instigates a new approach in HP’s operations. Parallel to Dell and other companies, HP now attempts to manipulate a direct business model. Their products can now be sold directly to consumers cutting out the middle man in the supply chain. I think this approach will assist HP in thriving. HP is now matching up to its competitors, including Apple and Sony, by launching its own store as the others have already done so. This assists in strengthening the company’s image and repute. Because HP is a fairly well-established company in the IT industry, the store opening will attract consumers, particularly those who are HP fans, to its store where customers can browse through and purchase an array of their products. On their Facebook event page, 438 people have confirmed that they’ll be attending their grand opening event while 133 are undecided. This already marks tremendous support and interest. Furthermore, this new approach will increase HP’s profits as there is no double marginalization. HP will definitely continue to flourish through the implementation of this strategy.

Sources:
HP to open retail store in Vancouver
Canada’s First Ever HP Store in Vancouver
Facebook: HP STORE GRAND OPENING EVENT

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