Annie Lui's Blog

Do you remember Burger King’s viral subservient chicken campaign?It was probably the most groundbreaking ad of the last decade, which is followed by a few other campaigns on the Internet like the Samsung’s YouTube takeover game, the Cadbury, and more. Now, we have, most recently, the Tipp-Ex whiteout viral marketing campaign exemplifying a brand promise: […]

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As you pull your wallet out at the grocery store’s checkout line, you quickly skim over the monitor display to double check that no items were scanned twice. You have your bill ready, when the clerk asks whether or not you would like to donate $2 for good cause. For which charity, you may ask. […]

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