Simplicity wins
Oct 3rd, 2010 by Annie L
A look around the COMM 101 lecture room and one point we quickly notice would be the Mac laptop domination. On the bus, it’s the iPods, and in school computer labs, the Apple desktops. Some of us whom have once refused to “give in” to the trend that Apple have created, are now purchasing one of their products too.
So how did Apple ever manage to win customers from other high-tech brand names?
Here is where our discussions from class come in handy. We were introduced to the topic of product positioning. Clearly, to achieve their position they are at in market today requires strong branding. Apple exudes leadership, innovation, and creativity in spades. They are widely recognized as a premium brand, targeting less price sensitive customers. Their advertisements were always shown with simplicity – short with a catchy tune, which adds as a point of parity against their competitors. Unlike their counterpart, they are user-friendlier. Apple’s product names are much simpler and clearer, casting away from model names such as “G900” or “F700”. Macbook Pro, Mac mini, or iPod are easier to recognize in consumer’s mind than to have them develop any relationship with anonymous numbers.
Watch this!
