Green Bandwagon
Nov 18th, 2010 by Annie L
Environmental concerns in recent years seem to have pushed corporations onto the “going green” bandwagon, and it certainly has been quite the buzz these days – we even talk about it in our business fundamentals class!
It has been said that every trend or fat eventually fades away, but this seems to be an exception.
Many companies are still launching environmentally friendly programs to promote their support in this trend, and have discovered its lasting profitability in this economy.
Our well-known ALDO footwear company had launched its Next Step program two years ago aimed at going green and becoming part of the fad. They created this:
A new, clever shoebox design that incorporated a handle into the box, which eliminated the need for customers to use a bag to take their purchases home. They called this The Box Is The Bag.
PUMA, not falling behind, also reinvents their shoeboxes – celebrating their new Clever Little Bag:
Verdantix, a leading research firm, predicted a 50% growth in the US sustainable market in 2014. Also in UK, there will be an increase in spending on sustainability projects from the current $5.3bn to $8.4bn in 2013. Governments are also headed toward this direction, easing the operation of sustainable companies. Our knowledge of companies’ environmental and social performance is increasing exponentially – and it’s knowledge sharing that will continue to keep sustainability issues firmly in the minds of consumers and marketers.