Black Friday Craze
Dec 4th, 2010 by Annie L
November was definitely one dreadful month with midterms, meetings, business presentations, all-nighters, coughs and sneezes… Any moment of slack will put you plunging into the depths of despair. But despite that, I chose to step aside from the enormity of the tasks ahead.
I decided to escape from this realm of seriousness, go against the stream, and indulge in a paradise. After all, as the Chinese proverb says: Even a rubber band will break when you overstretch it! So last Friday, my partner in crime drove me out of the city to join in with the rest of the US population in some serious shopping business – Black Friday.
In US, the Friday after Thanksgiving in November has been known as the traditional start to the holiday shopping season. Eye-catching on-sale signs prominent at every direction, many retailers remain open from midnight through to the next day.
Sales record shows a rapid increase in the demand of shoppers, with 6% sales growth in November over the year-ago period. Victoria’s Secret set a single-day selling record on Black Friday with 10% higher comparable sales.
Black Friday is often advertised with “Christmas Sales” as well as “Thanks giving Sales” – it is an event almost equivalent to New Years, Easter, or Christmas! While some join in just to window shop, others insist they will not spend a dime, yet many others not only pre-plan their to-buy list, they are also willing to brave never ending lines to get bargains on items they want. It remains as a retailing tradition in the US.