Love for Chocolate
Nov 14th, 2010 by Annie L
I remember when I used to tug on my mommy’s shirt and whine with annoyance for those delicious, colorfully sprinkled Purdy’s ice-cream. It was one of the things that made me hyped up about going to the mall. The lady serving us always had the smile that captivated your heart and gave you the warm fuzzy feeling – displaying her unconditional love for chocolate and love for every customer. It simply makes the ice-cream that much sweeter.
I learned that Purdy’s had been recognized as one of Canada’s 50 Best Employers for the second year in a row. Run by the Flavelle family since 1963, they have upheld the traditions of its founder and continue to demonstrate an unmatched passion for chocolate. They have clearly established a well-defined organizational culture, placing employee satisfaction as their top priority.
Anyone could do the jobs in a typical Purdy’s retail store – scooping ice-cream, ringing the cash register, etc. But to do it with passion and love is on a whole new level.
In class 14, we have been presented with Zappo’s impressive handling of employees. They are able to motivate employees by putting them first. They realize the critical role of frontline employees, as they are the ones providing customer service.
Purdy’s Chocolate was able to capture this essence, which is evident in their success as one of the leaders in the chocolate industry.