First HP in Vancouver!
Dec 1st, 2010 by Annie L
HP now announces great news, presenting us with their first store ever to be opened in Vancouver. Being able to provide a new shopping choice for their customers where they can experience the latest HP technology, talk to their knowledgeable staff and have fun in their interactive environment with “something for everyone in the entire family”. They are deviating from the authorize store technique.
Authorized stores are the stores from where people can buy original products of any company. Many high-tech companies have huge network of authorize stores such as London Drugs where their products are available for purchase.
However, having your own store where you can better serve your customers increases the chance of higher conversion ratio. Being able to communicate directly to your consumers will allow them to familiarize with the companies’ cultural, social, and personal factors as we have discussed in Class 15.
Monitoring consumer’s behavior is crucial to guide them to choosing your brand over another. Without being physically there from the hindrance of relying on authorize stores will decrease the chance for the company to communicate with customers.
Good luck to them in recovering from their loss in credibility due to their recent turbulent times with getting involved in layoffs and lawsuits!