Posted in COMM 101 on Oct 10th, 2010 No Comments »
Yesterday, I saw a friend liking a group on FaceBook named “I was alive on 10/10/10 10:10:10 a.m.” which reminded me of a short clip I watched just a week ago. What was it? Climate campaign 10:10 is a movement of people, schools, businesses, and organizations, aiming to cut their carbon by 10% in a […]
Posted in COMM 101 on Oct 9th, 2010 No Comments »
It was not until I was in Grade 12 when I finally got convinced by a friend to create a Facebook account. Grade 12! I have developed an inclination to avoid trends, or recent fads, that people became overly enthusiastic about. It gave me the impression that these came with horrific consequences like addiction. But […]
Posted in COMM 101 on Oct 3rd, 2010 No Comments »
A look around the COMM 101 lecture room and one point we quickly notice would be the Mac laptop domination. On the bus, it’s the iPods, and in school computer labs, the Apple desktops. Some of us whom have once refused to “give in” to the trend that Apple have created, are now purchasing one […]
Posted in COMM 101 on Sep 29th, 2010 No Comments »
Do you remember Burger King’s viral subservient chicken campaign?It was probably the most groundbreaking ad of the last decade, which is followed by a few other campaigns on the Internet like the Samsung’s YouTube takeover game, the Cadbury, and more. Now, we have, most recently, the Tipp-Ex whiteout viral marketing campaign exemplifying a brand promise: […]
Posted in COMM 101 on Sep 16th, 2010 No Comments »
As you pull your wallet out at the grocery store’s checkout line, you quickly skim over the monitor display to double check that no items were scanned twice. You have your bill ready, when the clerk asks whether or not you would like to donate $2 for good cause. For which charity, you may ask. […]