During the summer of 2017, the first Ottawa Canabis and Hemp Expo took place in Canada’s capital [1]. It served two main purposes: to help people learn about the medical marijuana business and to educate them on how recreational marijuana can change the business after the legalization of marijuana in July 2018. Peter Jamieson of OrganiGram says, “three and five million Canadians are using cannabis on a regular basis, on a daily basis in Canada. Once recreational marijuana is legalized, the number of people using it is estimated to grow by another six million. There is also growing demand for cannabidiol oil, which is consumed for pain relief.”

(Above) displays of marijuana at the Expo in Ottawa (CBC).
Business-wise, cannabis is an untapped potential in the Canadian markets of which many foresee great growth. At full capacity, MYM suggests that it can produce more than 150 metric tons of cannabis per year, which would be worth about $750 million. In a recent release [2], the “Weedon Project” has apparently expanded to include a cannabis education centre, a cannabis museum, a 2,500-person auditorium, and a 22-room hotel.
Some discourage the business due to the lack of Canadian consumption of marijuana. Maclean, The Canada Project Based on Maclean’s statistics [3], 84 per cent of surveyed people over the age of 18 never smoke marijuana. It’s also stated that out of the 16 per cent of Canadians that do, only 5% smoke daily and 3% smoke frequently weekly. Deloitte, on the other hand, stated that 22% of Canadian adults uses marijuana [4]. Based on the statistics, Deloitte suggests that the value of recreational marijuana will likely increase to $8.7 billion. Deloitte also included another 17% of surveyed people who said they “might” try marijuana if legalized and concluded that “40% of the adult population” may eventually use marijuana.

(Above) taken from (Globe and Mail).
As a young adult who has never tried cannabis and and would not be inclined to start on the expense of ruining my health, I don’t see myself engaging with marijuana as part of the “40% of the adult population” in the near future. I see potential in the development and expansion of the marijuana market once the drug is legalized, but I’m much less optimistic than Deloitte in believing that it’ll become an 9 billion marketplace where nearly half the Canadian population would indulge in. As of now, since cannabis is consumed by a minority of people and is still considered illegal, I find Maclean’s report more accurate and that businesses shouldn’t make such huge assumptions on the profitability of the market. I’d also like businesses to consider whether or not this such a market is ethical to pursue and encourage, especially since there are many known health implications that come with high use of the substance.
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[1] taken from CBC
[2] taken from Macleans
[3] taken from the The Canada Project
[4] taken from Deloitte