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Scott Simpson’s article “This ‘one percent’ group has Explicit Eco-agenda: Companies direct fraction of gross revenues to environmental projects” in the October 24th issue of the Vancouver Sun outlines the new 1% for the Planet project.
Simpson quotes 1% for the Planet (1% FTP) CEO, Terry Kellogg, that 1% FTP is a program companies can join by dedicating 1% of their total revenues to help the environment. A portion of this 1% will go towards the 1% FTP program; whereas, the remaining portion of the money will be donated to an environmental group of the companies choice.
Simpson cites Kellogg who says that “businesses have been joining [1% FTP] at a rate faster than one per day” (Vancouver Sun). As there is an increasing consumer demand for more environmental products and an expectation for more socially responsible companies, many businesses are jumping on the “bandwagon” to become more sustainable.
I believe 1% for the Planet is a great program. The environment is benefiting as environmental awareness is spreading. Businesses are benefiting by marketing their environmental-friendliness using the “1% FTP” logo on their products. This program creates a win-win situation for both the environment and companies.
Original Article Here
1% for the Planet Website!