In the article, Tina Rosenberg reveals there are supporters of the "profit, people and environment" idea.
In a The New York Times article, Tina Rosenberg addresses the expanding idea of B Corporations, companies that are aware of social responsibilities. Rosenberg comments that these companies not only earn profits, but are also people and environment friendly.
The idea of B Corporations is slowly spreading as the population becomes more concern of the environment and more aware of worker benefits. To see socially responsible companies in a world surrounded by money-oriented businesses is surprising. Despite high costs to become a B Corporation, there are advantages. Not only do companies have a better reputation, but in the article, Rosenberg also cites company founder, Strugatz, who claims that being a B Corporation has allowed his company to be acknowledged “into the marketplace quicker” http://opinionator.blogs.nytimes.com. I think there are risks, such as the high costs and complicated document processes for company owners who want to establish B Corporations; however, in the long term, B Corporations may become successful due to their supporters in the company and society.
Tina Rosenberg’s article:
“Ethical Businesses With a Better Bottom Line”
B Corporations: