Just Love It

36, 25, 36- perfect body? More like impossible body for most of us. Everyone now a days seems to be absolutely obsessed with losing weight, and gaining that super model, skinny figure that you almost only see in magazines. Unless of course, you are one of those lucky few who were given the ultimate gift of a high metabolism rate like my older sister. Many people seem to be dissatisfied with their figures, and have some how managed to have mistaken ‘thin’ for ‘fit’. This is definitely not the case and one can imagine the joy I experienced when i came across the Nike womens campaign. Thunder thighs, Big Butt, Man shoulders. Ideal? maybe not. But who is to say it is not beautiful?

Nike’s campaign focuses on the “real” woman by celebrating women who don’t have the socially ideal body, but are nonetheless, proud and confident of what they can achieve. It pushes away rail thin models and fits right in to the reality trend in our daily lives. This campaign pitches its products to women who want to look better, but in a more realistic way. It simultaneously makes women advocates of their own body as well as the Nike brand by making women feel like they are in control of their lifestyle. When women see this, most of them relate to what is being said and feel a sense encouragement and a boost of self esteem, which is exactly what Nike aimed to do, to attract women to buy their products. Nike penetrated a new market by focusing on women, unlike other sporting brands that are mostly geared to men.

I am an avid squash player, and I gave up on the skinny figure my sister has after i realized 30 hours of training a week did not make me lose the pounds I thought Mcdonalds had given me.

Just LOVE it!