The year 2010 was marked by many historic sporting events all around the globe. The 2010 winter Olympic games took place right here in British Columbia, the Common wealth games all the way in Delhi and the Asian games in China. Although watching Alex Bilodeau win the first gold medal on Canadian soil make made me jump up and down with joy, and I got to watch some of my friends represent India at the Asian games, nothing excited more than the thought of the Fifa world cup in South Africa. This world cup was filled with disappointments with all the big favorites got knocked out within the early stages of the tournament. There was one team that consistently played BAD, and that team was France. After their unacceptable behavior on and off the pitch, and their embarrassing performance, the French football team is under severe reconstruction. With their new coach and their new sponsor Nike, the team is ready to make a comeback. To help them reach their goals, Nike has designed a new jersey for the squad which is unique to France and the football world.
Nike has designed a shirt that is the signature of French fashion by adding the collar and the sleek body fit which appeals to French players. The fabric was specifically engineered for the team and consists of a new fabric which will enhance the functionality of the jersey. Keeping in mind that footballers are attached to their ‘favourite Tshirts’ Nike innovatively lined the inside of the jersey with cotton to give players their “favorite shirt feel” while playing. The most unique part of the jersey is the fold-able red sleeve which allows each player to choose whether he wants to sport the tradition red white and blue look or not. Only time will tell if these efforts will boost the moral of the French Team or not.