When all of us were growing up, I’m sure a lot if us were told that the best things in life are free and that good things come in small packages. At first, when we were young or in our early teens the concept seemed absolutely bizzare, as none of the best candy was for free now was it? That was until we grew a little older and hopefully, a little smarter, to realize that it was the small things that money couldn’t buy that truely made one happy. Mastercard is one company that has used this concept to inform their consumers about the benefits of using their cards. 
Their famous slogan “There are some things money cant buy, for everything else there’s Mastercard” influences the attitudes of the consumers and evokes the affective part of the consumers as they can relate to the feeling of joy that is portrayed in the commercials. When consumers see the advertisements they can connect with what is happening. Mastercard also uses many famous celebrities to promote their products knowing that consumers who look up to these celebrities or athletes are more likely to use their card if they perceive their role model to use it. 
During the cricket world cup a few years ago, Mastercard used Sachin Tendulkar who is also known as the cricket god in India for the commercial knowing that the whole country looked up to him. In another commercial they used Peyton Manning, a famous American football quarterback in a funny commercial to attract more consumers to use their cards. 
Not only are the commercials informative because they convey that the fact that Mastercard is accepted anywhere in the world, but the commercials appeal to many consumers who can connect with that “priceless” feeling.
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