Humans by nature are curious beings, what we know is never enough. We always strive for ways to figure out the unknown and are almost never satisfied with an “I don’t know, its just the way it is”. As humans, we have this insatiable desire to know everything, whether it be gossip about someone else’s personal life or whether there is life on another planet. Google is a master of this and have tapped into every humans desire to know everything by creating amazing programs like google earth and google street to enable users to travel back to the familiar, or to places they could only dream of visiting. Apparently for Billionaire adventurer Richard Branson the knowledge the human beings posses about the world, space and the moon is not enough to satisfy his hunger of exploration. In Richard Branson’s latest blogs ” Launching Virgin Oceanic” he states that humans have explored 0% its deepest points and have only mapped 3% of its oceans through an unmanned craft. Richard Branson has created the Virgin Oceanic which is a submarine that will travel to the deepest trenches of the ocean, and will enable the user to pilot the submarine and explore the depths of the ocean from home. He has partnered up with Google who will stream the dives on Google maps and images and videos will be uploaded to Google Earth’s interactive map of the world. He has teamed up with explorers and scientists to collect data about living forms not seen by the human eye. By launching Virgin Oceanic, Richard Branson has truely understood what consumers as human beings really want, KNOWLEDGE! Google on the other hand has done the smart choice of partnering up with him as they have the technology to execute the project and they can reach another market segment they previously could not satisfy: Ocean lovers
