When I was reading my friend Jorline Ou’s Blog post on “Sex” I realized that a lot of companies rely on sexual content to attract their customers to buy their products. Its not just any companies that rely on sexual media to attract their current market segment and new ones, its mostly clothing companies like Calvin Klein or Guess and perfume companies like Channel and Gucci that rely heavily on these types of advertisements. Brands like Gucci and Channel partner up with extremely attractive stars and grab the attention of their consumers by advertising their premium products through sexual content. In all their advertisements, they portray the glamorous life of the rich and famous and convey a certain “upscale” image and their superiority among other brands. 
When consumers see this commercial, they automatically want the fragrance because it makes them believe that if they do buy J’adore they will become sexier. It gives consumers the incentive to pay that much for a bottle of perfume because when they do, it is almost guaranteed that they will become more physically appealing to the opposite sex. Most of the commercials always have an underlying story of a mystery lover or a mystery woman and it evokes that sense of excitement in consumers about the possibilities in their own lies if they buy the product. Mostly these brands advertise their products in such a way that it fulfills a consumers psychological needs and gives them a confidence boost and awakes the sexiness within all. 
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