As one of the biggest supermarkets in the world, Tesco is facing financial problems right now. According to the news, the company found that profits have been overstated and at the same time,shopping habits  were changed, which caused the decreasing of demand.  To solve these problems, there are five suggestions that experts offered to Tesco.

All five suggestions are really useful for the company because they all mention basic problems that Tesco has right now and give some good advices to solve them directly. Although these suggestions are different, they all have a same idea: it is important for Tesco to change its marketing strategy and to expand its targeted customers. For example, in the first and third suggestion, which are revamp out-of-town superstores and increase national prices, both experts believe that Tesco should expand its markets and also customer segmentations. I think this suggestion is really useful because the competitions in the industry is intense. Many discounters and convenience stores sell the same products in lower price and as a result, many customers are willing to buy items in these stores instead of supermarkets. Therefore, Tesco has to divide its customer segmentations into two main groups. The first one is people who want to buy bulk of goods in supermarkets and another one is a group that consists of customers who look for buying lower-priced food. Only in this way can Tesco reduce buyer power and attract more consumers.

Other recommendations target to other areas, in the last advice about restoring the trust of shareholders. The expert mainly focuses on management aspect and encourages the company to satisfy shareholders for making sure that these investors won’t distrust the company.

Sources from http://www.bbc.com/news/business-29627479