After read the article regarding the new seat plan created by Westjet, I agree with phoebe’s opinion. As an international student who will always need to travel by plane for a long distance, the important factors that I select airline are safety and comfort level. Therefore, I will choose an airline with higher reputation and large legroom.
According to the new plan of Westjet, it will change their seats into newer and thinner seats, which suggests that the total quantity of seats will increase. Actually, it is reasonable for company to make this decision. Due to the fact that when seats become smaller, there will be extra spaces left that allows Westjet to set up additional seats inside the cabin. As a result, with the increasing amount of available seats, more individuals can get the tickets. Finally, the revenue of selling tickets will exceed the costs of installing new seats so the company will definitely earning more profits. This logical reasoning seems right for a profit maximizing company; however, for passengers, it totally makes no sense. As I mentioned before, most passengers have the same idea with me. They hope their seats have a lot of space, contributing to reducing fatigue for the trip. Thus, when the seats become thinner in Westjet planes, passengers may change into other airlines because Westjet can not satisfy their needs any more.
Consequently, I agree with phoebe’s point of view on the seat changing plan of Westjet. Although this plan may help the company gain more profit in short-period, in long-term, company fails to promote customer retention
so the total profits will decline again.
Links http://www.cbc.ca/news/business/westjet-floats-idea-of-thinner-seats-and-more-of-them-1.2824709
http://www.cbc.ca/news/business/westjet-floats-idea-of-thinner-seats-and-more-of-them-1.2824709