As a publicly traded company, Alibaba got attentions from people all around the world. Because of its amazing rate of growth, many investors regarded Alibaba as an unlimited potential company. Based on the profits it earned during the last few weeks, the CEO, Jack Ma, ambitiously said “we want to be bigger than Wal-Mart.” Many economists gave a high evaluation about Alibaba, “There are very few companies that are this big, grow this fast and are this profitable.”
Different from other companies, such as Amazon and Paypal, Alibaba has its own business model. It does not sell good directly to customers but serves more as a channel that connects the buyers and sellers in small business. Actually, this new business model helps Alibaba gains more profits than it expected before.
In fact, almost 88% of Americans don’t know the Alibaba until they became a publicly traded company. After many years development, Alibaba becomes a good place for customers to shop online and also for brands to sell to buyers. According to the latest fiscal year ending, the company earned $3.7-billion, which is more profitable than eBay Inc, and had market value of about $150 billion. Except for the growth rate of consumers in China, Alibaba plans to extend it markets to US and Europe. However, it is not easy for Alibaba to extend international online-shopping markets because of the different features that important to online shoppers in China and Europe. Therefore, Alibaba still needed time to better understand the European online shoppers and find ways to overcome other online shopping companies.

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