Partnership between business and charity is an important strategy for most of companies.  This is collaborate partnership intend to seek a common value and interest of both the businesses and NGOs while each of the component is looking for its own good. Companies build good image by supporting charities, which strengthen its public influence. Companies also get an easier way to commute with customers since charities are more attractive to the public. On the other hand, charities receive financial support from businesses and would be able to influence behaviors of the companies’ employees and customers, which helps to achieve the purpose of attaining general rights. However, there are also problems with this partnership. Businesses may get “bubble reputation” by donating to charities but receive little financial benefit from it. Charities may confront dilemma situations when they deal with issues involved with their supporting companies. Even though it is hard to achieve an ideal partnership, this is still important and seems necessary for both businesses and NGOs.

Link: http://www.economist.com/news/business/21588853-charities-are-irritating-often-help-companies-do-right-thing-butterfly-effect