BlackBerry called off the sale with Fairfax Financial and has to afford a 16% loss on the share price.  In its latest quarter BlackBerry lost $965m. This once great phone company has really goes “from bad to worse”.

The result is not totally out of expectation. A numbers of issues have contributed to this falling. First, it is really bad at timing. New products are very important for a company, especially for a phone company which operates in a highly competitive market. BlackBerry kept delaying the release of new product and lost the opportunity to build a consistent and loyal customer base. Second, confronting the challenge from iOS and Android, BlackBerry didn’t adapt the main trend system in time and lost the competitive advantages. Furthermore, more and more powerful competitors have arisen and have been controlling a large share of smartphone market. Those competitors include Apple, Samson and HTC et al.

Even though its apps download hit a new record which is even higher than Apple’s downloads, it is still hard to change the whole situation. Moreover, what should BlackBerry focus on in the future, the quality of phones or apps? Overall, BlackBerry needs an effective long-term strategy to change the present situation.

Resources:http://techcrunch.com/2013/10/23/blackbery-buries-good-news/

http://www.economist.com/news/business/21589445-fallen-star-smartphone-industry-things-go-bad-worse-only-thorns

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