Broadly speaking, Canada is not the only country which encountered nation problem. First nation problem has its difficulty to solve like every other alike ones—benefits. There is a conflict between native Indians and Canadians, for example, BC Hydro Project and Copper-gold project.

BC Hydro’s $8-billion Site C hydroelectric megaproject is rejected by Indians because it damages their farmland and wildlife habitat. This is such an $8-billion project and can provide clean energy for region’s growing population, as well as the area’s oil and gas and mining industries. However, under conflicting condition, companies like BC Hydro should consider more elements other than people need, resources and productivity, such as emotional value of their product.

To gain support from native Indians, the company should consider their benefit and bring more advantages to them that exceeds their lost. The native Indian chief has showed that clean energy is what people need down that region, however, Indians prefers smaller project like wind or solar energy. In this case, the company should adjust their constrains on their product, for example, by spread bigger project into smaller different stages or subsidize more rebuilding animal habitat project. Same outline for alike problems too, such as Cooper-gold project.

Recently, a Chinese restaurant has been charged by putting poppy shell into their food to make people eat their product. It is astonishing news and I want to talk about the firms’ decision.

Firstly, the firm decided to add poppy shell into their product for a simple reason—to earn more revenue. They did succeed on this issue but the consequence is more complicated. The action is simply illegal and immoral. If one firm defines itself as a firm which aims all at profit, it is less likely for the firm to grow bigger. In the value proposition of one firm, physical value is just one part, the restaurant should not focus on this to get differentiated.

For a restaurant like this, I have some suggestions on how to define it and how to make advancement from the result. To begin with, the restaurant must cover every basic thing a restaurant should offer, such as clean dishes and comfortable eating environment. Additionally, the restaurant should add extra value to its definition. For example, it is a noodle restaurant and people prefer organic food these days, so the restaurant can spread their reputation with all organic-food raw food. In this case, a restaurant can differentiate itself from competitors.

Alibaba is one of the most successful E-commerce firm in China, In one way of speaking, Alibaba is better than other competitive firms such as Amazon and EBay simply because it has a much larger business volume. Last year, Alibaba has turnover as 1700 million American dollar, which exceeds the sum of Amazon and EBay’s turnover.

Alibaba’s great success is not happened accidentally. Ma Yun, the originator of Alibaba, has spotted e-commerce’s chance far before online purchasing is accepted in people’s mind in China, and kept building his firm foundation for over 10 years before Alibaba is known by many people. In a financial show, Ma Yun talked about very early time when he started the company, he said that he was not worried at all at time people all calls him psycho and his friends and family did not support him for doing it, because he believe that he will succeed. This is the one greatest appearance of leadership. With his strength and leadership, Alibaba has became the biggest online service firm and many of its product are well-known and trusted.

Alibaba has a clear and special value proposition. It offers a website that makes purchasing more fair and convenient for consumer and creates opportunities for small quantity sellers. Alibaba distinguish itself from other competitors with large quantity of goods and broader target group.

New iPhone has come to public and many older iPhone holders are ready to upgrade. There are researches shows that 45% of iPhone 4 holders and 40% of iPhone 4s holders are intent to buy newer iPhone (McCarthy). Why are people so obsessed to this item? I think there are several aspects.

To begin with, Apple does a good job in marketing. Before iPhone 6 and iPhone 6+ come out, there are plenty guesses and information about next iPhone which turns out to be not true. This is the first time iPhone comes with two sizes: 6 and 6+, and people get chance to choose the product they prefer. This is probably a result from competing with Samsung’s Note which has bigger screen than past iPhones and there are some consumers complain about it. It is not what Apple usually does because their high quality of product is made by controlling consumer’s choices and is little customized. This action allows two group of consumer to choose their preferred product, one who want Apple to stay their normal size and one who want bigger size iPhone.

Additionally, iPhone watch and IOS 8 system added credit to this new Apple product.

http://www.forbes.com/sites/niallmccarthy/2014/09/22/there-are-more-billionaires-in-the-world-than-ever-infographic/