Recently, a Chinese restaurant has been charged by putting poppy shell into their food to make people eat their product. It is astonishing news and I want to talk about the firms’ decision.

Firstly, the firm decided to add poppy shell into their product for a simple reason—to earn more revenue. They did succeed on this issue but the consequence is more complicated. The action is simply illegal and immoral. If one firm defines itself as a firm which aims all at profit, it is less likely for the firm to grow bigger. In the value proposition of one firm, physical value is just one part, the restaurant should not focus on this to get differentiated.

For a restaurant like this, I have some suggestions on how to define it and how to make advancement from the result. To begin with, the restaurant must cover every basic thing a restaurant should offer, such as clean dishes and comfortable eating environment. Additionally, the restaurant should add extra value to its definition. For example, it is a noodle restaurant and people prefer organic food these days, so the restaurant can spread their reputation with all organic-food raw food. In this case, a restaurant can differentiate itself from competitors.