Chick fil-A: Focus on Customer Service or Ignore it?


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I personally love Chick fil-A chicken sandwiches and fries, they are absolutely more delicious than their similar fast food competitors’. However, that was when I was 15 and my Chick fil-A mania ends when I found out this company holds attitude against Gay Marriage.

 

Looking at Chick-fil-A CEO Cathy: Gay Marriage Still Wrong, But I’ll Shut Up About It And Sell Chicken,I started to plan to write a blog about Chick fil-A. After researching, I surprisingly found out that Chick fil-A actually spend over a million on customer service. Additionally, its incentive system culture in the company is very positive. I am impressed. The company shows so much care about relationship between their manager and crew, and they use “servant leadership” to perfect their customer service. Tremendous Q&As has been done to adjust stuff’s behavior in order to serve better. Also, “Driving through wall of frame” is built for employees to compete with other groups to see the maximum buyers they can take within one hour, and the winner gets $50 bonus. This is very motivating.

 

In so many aspects, it is showed Chick fil-A is a company who cares about its culture, its crew and its customers. I wonder why they just cannot support another group of people like so many young men. Eventually, those are lost customers, and Chick fil-A chose to let them slip through.

 

Work Cited

“Chick-fil-A’s Recipe for Customer Service.” Fast Company. N.p., n.d. Web. 09 Nov. 2014. http://www.fastcompany.com/resources/customer/chickfila.html

O’Connor, Clare. “Chick-fil-A CEO Cathy: Gay Marriage Still Wrong, But I’ll Shut Up About It And Sell Chicken.” Forbes. Forbes Magazine, 19 Mar. 2014. Web. 09 Nov. 2014. http://www.forbes.com/sites/clareoconnor/2014/03/19/chick-fil-a-ceo-cathy-gay-marriage-still-wrong-but-ill-shut-up-about-it-and-sell-chicken

 

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