Of the 4 P’s, there’s one in particular that I want to look at. The placement of goods is key. A very memorable high school lesson for me was the first time I learned about the fact that the placement of goods in stores are rarely coincidental. The gum and candy are by the cashier, and the discount goods are at the back was what we learned in high school. Moving on, in Organizational Behaviour, we learned about Walmart and their test facility, where they designate the placement of each and every good with scientific precision. Even in MIS we learned about data mining and the hypothetical diaper and beer scenario. The point is, placement of a good clearly has an effect on how it sells and how it looks to a consumer.
It turns out, there is an equivalent of that on the internet. There are certain places on a webpage that our eyes are just drawn to. Placing ads in various areas will pull in more clicks and generate more interest. I don’t have too much to say about this asides from the fact that these are a few heat maps provided by Google Adsense.
I thought that was pretty cool, not sure how much use it’ll be but I can’t help but notice all banners and ads I see are usually in these areas…
