I am sure most of you all heard of this song that got over 220 million hit on YouTube as of today and will sure not stop growing at this number. For those that don’t know, this is a music video for a song called Gangnam style performed by PSY, a Korean pop rapper. It’s lyrics talks about the Gangnam district in Seoul, is full of girls that knows when to be elegant and when to get rowdy.PSY the singer in the music video says that he is the right guy for them. This video is the most watched Korean pop music video on YouTube. This was not the first time people outside of Korea got a taste of K-pop, it has been increasing in popularity all around the world. I was once unaware of k-pop, but after a k-pop song that a friend suggested me, I got completely hooked into it. I started looking for more k-pop music and it has become one of my favorite music style.
But why is k-pop so attractive even to non-Koreans? I think Korean music publishers has made a lot of research on their potential followers on how to attract them to this music style. When I think of k-pop, I think of young and beautiful people, who doesn’t like to see nice looking things? These performers have become the standard of what beautiful people should look like to many k-pop lovers. I also think of catchy tunes, k-pop music combined many popular genre like rap, R&B, electronic bass into tunes that are mostly repetitive and fast paced. Most of the time, the song title are in English and it includes many english lyrics so that people who doesn’t speak korean can somewhat understand what the song is about. I think of nicely synchronized and easy to learn dance moves, as people are trying to imitate the signature move of the song which makes it hard to forget. Finally I think of colorful visual, which makes the music video hard to not take a glance.
So if you haven’t watch Gangnam style music video yet, what are you waiting for? Maybe after this music video, you will fall in love with k-pop too!