Google partnering with LG released the Nexus 4 smartphone yesterday in US and UK. And reports have been shown that Google sold out all its Nexus 4 stock within 15 minutes of launch in UK and within 30 minutes of launch in US. The new Nexus 4 gains popularity as it is priced relatively cheaper than its competitors, Samsung Galaxy S3 and IPhone5.
The Nexus 4 is a top-notch smartphone that is beautiful and powerful. The device ships unlocked from the Google Play Store, so customers can choose their carriers. There is no doubt that the Nexus 4 will be a hot sale. Referring back to Class 15 where Mahesh talked about demand forecasting and efficiency, it raises the question “Did Google do the right demand forecast for Nexus 4?”.
Google did not reveal how many stocks it had on hand initially; it could be a big number or small number. Google’s wrong estimation of demand has led to many unsatisfied and disappointed customers. Although the launch of the new Nexus 4 is successful and its sold out status indicates that the smartphone is very popular in the market, due to the shortage of supply, it could lead to lost of potential customers and also damage the brand of Google.
