From Class 17’s prep material, the article on fake product reviews surprises me. As a consumer myself on Amazon and eBay, I often read the product reviews to see whether the rating is high or low and that will determine if I am wiling to buy the product. As I discovered that companies actually hire people to write glowing reviews that gives out 5 star all the time, I begin to doubt every time I see a 5 star review.
Companies are deceiving and lying to customers if they hire people to write reviews that does not really reflect the actual opinion of the customer on a certain product. With the increasing use of IT in the modern world, e-commerce is very common nowadays. And by applying IT to business, business can achieve better results and target a larger customer base.
As for review sites, the Stony Brook method can help weed out fake reviews better than the Cornell method, therefore giving customers a more truthful and reliable review than before. Management Information System (MIS) is very important for companies as it can gather relevant data and information for decision making and provide information that is needed to manage organizations efficiently and effectively
http://www.technewsdaily.com/5813-computer-program-spots-fake-product-reviews.html