Rim’s Last Hope?
Oct 3rd, 2012 by anthonytse
In today’s market for cellular devices, the main competitors consist of mainly Samsung with their sophisticated androids and Apple with their innovative iPhones. But can you remember not long ago when Blackberry’s were the hype of the world? In 2012, Rims 2nd reporting quarter was reported on September 27, 2012, with an estimated net loss of over 200 million vs last year when Rim reported over 300 million in PROFITS. What actually happened here to Rim in just a little over a year that caused such a dramatic change of tables?
Rim back when it was extremely popular, held a few point differences against its competitors at the time; these consisted of Blackberry Messenger (BBM), a highly advanced security system and a physical keyboard. But over time, the competition developed its own substitutes along with changes in consumer tastes, which promptly pushed Rim aside due to their lack of originality and innovation.
On the same day of the fiscal 2nd reporting quarter, Rims stocks jumped ~17%, as many hope for the best with Rims newest device around the corner next year. Will Rim’s newest device be enough for their survival in the market?
http://www.ottawacitizen.com/Business/reports+quarterly+loss+cash+pile+grows/7310007/story.html