One for One Movement
Oct 25th, 2012 by anthonytse
https://www.youtube.com/watch?feature=player_embedded&v=7MV3HWQHl1s
The following is Toms main business model, for every pair of Toms branded shoes you buy, Toms will donate a pair given to a child in a developing third world country. Tom’s has built an awareness among the nation of barefoot is an issue to children and how a pair of shoes can change their lives; Along with this motto, they created “A Day Without Shoes” on April 10th.Some examples of this are the bacterial contamination in soils, the risk of infection from cuts of barefoot, and the loss of education due to the need of shoes in school uniforms.
From Kyle’s Blog on Toms Buy-One, Give-One model, i agree that the model does not actually solve a social issue, and that their model contradicts their main business model. The social issue of children without shoes will be solved in the short run of this motto, but in terms of long run, it will greatly affect the rate of growth in a developing nation as it impacts the market for shoes. I feel that Toms shoes will go out of business eventually, as the main reason for their sales is the “feel good value proposition” they created, but their products are so easily replicated and simple, they need to be more differentiated from the competition.
Toms shoes in my opinion is considered a social entrepreneur, for the sake of business they are making money, but at the same time they are helping society to an extent in the short run.
http://www.fastcoexist.com/1679628/the-broken-buy-one-give-one-model-three-ways-to-save-toms-shoes
http://www.toms.com/our-movement