A New Beginning?
Nov 15th, 2012 by anthonytse
As in my blog post on rim, i have questioned Rims ability to survive in today’s mobile market. But, after reading Kevin Lui ‘s Post on Blackberry 10, i will have to agree that on the launch day, Rim’s stocks will rise in February… to an extent.
With the addition of the blackberry 10 platform in late January 2013, the holiday season sales are missed, therefore the supply for the phone will be geared on enterprise and corporation sales. This in itself would hurt sales, but furthermore would exemplify the business purpose of the phone .
The phone itself will still hold the point of difference, with the high sophisticated security system that no other mobile device can top. There will be 2 versions of the new blackberry 10 device, a full touch screen one and a half-touch, half-physical keyboard version. This shows variety and competition with other mobile phones, while still keeping Blackberry’s original ideas. In the image from TechCrunch.com, it is clear that the main objective would be to counter apples iPhone, they look and are designed very similar.
It is clear from all the feedback that many supporters are hyped for the release with a gain in their recognition. Therefore, i agree that the expected increase in stocks will occur.
http://ibnlive.in.com/news/rim-ceo-sees-blackberry-10-powering-growth/306107-11.html