Many people would agree that comparative advertising has more pros than cons, especially in North America, and that it should be allowed. Although there are some instances when comparative advertising is helpful, I believe that in many cases, it is being used in an abusive way that should be banned.
Here is an example of a Mac advertisement, which has been on TV countless numbers of time, which I believe should not be allowed:
This commercial does not even mention Mac computers until the last second. It is stating that Windows computers have not been reliable ever, throughout the entire commercial.
I do not believe that Mac has the right to claim that Windows has been unreliable in the past. That is for the consumers to decide, not Windows’ direct competitor. Mac is not even stating a fact. Sure, some people have experienced problems with Windows in the past but that does not mean Windows has never been reliable. Also, it is not like a Mac user has never encountered a problem.
Mac also tries to imply that Windows admits having recurrent problems with their PCs which is not true, and misleading to viewers.
I do not believe commercials like these should be allowed because it is communicating to the consumers wrong information about a firm other than the one advertising.