The Dark Vador Burger

At first glance, it seems like the European fast food restaurant, Quick, has lost its mind and attempted to make the least edible looking burger possible. The almost released Dark Vador burger, with its dyed jet black buns, is part of a promotional campaign for the re-release of a Star Wars movie in 3-D. There are many different directions Quick could have gone with this promotional campaign, and designing this very unusual looking burger is definitely a gamble. Why would anyone buy a mutated burger when there are 15 other perfectly good looking burgers on the menu to chose from?

After thinking about it for a while, I actually think this is a great idea for Quick to release a burger like this one. Do  I think the Dark Vador burger looks appetizing? No. Would I want to try it? Absolutely. As soon as the release of the Dark Vador burger was announced, the burger has gone viral for its unique look. It has gotten all the attention in the burger world, and even though the critics are not exactly praising the burger for its delicious look, Quick got what they wanted, publicity.

I think the Dark Vador burger will be very successful, whether or not it tastes good. The reason for ‘limited edition burgers’ is to attract new customers who usually eat elsewhere. Limited Edition burgers do not necessarily need to taste amazing, but they must give the people a reason to try them, because the product is short-term oriented. Quick has not only given Star Wars fanatics a reason to come to their restaurant, but anybody who is even a little curious to come try their odd burger. If the buns on this burger were normal, it would have gone unnoticed but the added food coloring has everybody scratching their heads wondering if it tastes good. People will go to Quick to taste this burger knowing that it is only available for a limited time.

Only time will tell if this burger will be successful, but so far it looks like the black buns are a great marketing move.