Apple a multi-billion dollar company is expecting to develop a home digital TV entertainment system by 2012. It is to include a cable system, video game access and a 3D screen. This invention has the opportunity to excel as consumers consider Apple to be a consistently reliable company and a leader in its field. The New Apple TV could become the market leader in the television industry. It has been stated that TV “remains the king of all media” (Viewpoint, 2011). This demonstrates that people consider TV as one of their technological needs in their lives. Customers are willing to buy a new TV set but one would ask from which company to purchase it from? Price competition from other TV suppliers may pose a threat to Apple, which is known to have higher prices for the same product. This is because Apple is able to produce and deliver a superior product due to its leadership position in the industry. If Apple were to find a way to develop a TV set that included all the features customers desire at a reasonable price it could capture a significant lead in the market place.

Citations: “Here Comes Apple’s Real TV.” Viewpoint. 13 September 2011. Web. 24 September. 2011. http://www.businessweek.com/technology/here-comes-apples-real-tv-09132011_page_2.html>

Picture: Steven Musil. “Apple working on a TV set for 2012?” 28 August,2011.< http://news.cnet.com/8301-13579_3-20098538-37/apple-working-on-a-tv-set-for-2012/>