http:\/\/www.torontosun.com\/tech\/news\/2011\/01\/18\/16928956.html<\/a>).<\/p>\nI will discuss some macroenvironmental factors that may be cause in Apple\u2019s continuing rise in sales.<\/p>\n
Today\u2019s western culture has very much moved into a technological and fast passed world. Apple has also created a demand for their products and a culture to be an apple consumer. Because of this culture to be \u201dhip\u201d in technology, Apple has an image as the best among the \u201chip\u201d and every product they launch is a great success.<\/p>\n
Demographically, today\u2019s generation of consumers is becoming more adapted to new technology and enjoys new innovating products that assist in time management both at work and at home. Apple opens up unlimited features for socializing, attracting youth and consistently creating apps to attract the common businessman.<\/p>\n
Technology is Apple\u2019s true strength and competitive advantage. They do create social trends, a new culture, and attract a broad base of consumers, but how do they really get this started. Advertisements, might make many consumers try Apple for the first time, but Apple\u2019s innovative technology and simple design make them superior among most of their product types. They have truly created a technological design that makes a person that has tried a Macbook, Iphone, or Ipod for the first time to immediately want one.<\/p>\n","protected":false},"excerpt":{"rendered":"
How does apple continue, from a marketing perspective, to massively increase their sales and profits even in a slow economic time? Reuters.com predicted in November, that by the end of 2011 Apple would be the most valuable company in the world. Wall street now predicts \u201cWall Street has forecast Apple\u2019s quarterly revenue to rise more […]<\/p>\n","protected":false},"author":5811,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/antonroethe\/wp-json\/wp\/v2\/posts\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/antonroethe\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/antonroethe\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/antonroethe\/wp-json\/wp\/v2\/users\/5811"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/antonroethe\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/antonroethe\/wp-json\/wp\/v2\/posts\/6\/revisions"}],"predecessor-version":[{"id":7,"href":"https:\/\/blogs.ubc.ca\/antonroethe\/wp-json\/wp\/v2\/posts\/6\/revisions\/7"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/antonroethe\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/antonroethe\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/antonroethe\/wp-json\/wp\/v2\/tags?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}