After reading my colleague Carolina Hodgins’ thoughts on the Apple Pay, and how they are a threat to PayPal, I was compelled to do some research on the subject. After investigation, I have reached a contrasting opinion to those stated in my peer’s post.
The Value Proposition of the Apple Pay is providing consumers the opportunity to leave your wallet behind. However, without a complete integration of this new method of payment among all retailers, the Apple Pay will fall short, just like predecessor Google Wallet.
Pay Pal, on the other hand, is not aiming to replace the wallet. Instead, they are adding extra features which would compel consumers to choose their service over traditional methods of payment. Features such as being able to order and pay ahead at food and drink retailers, or being able to directly pay for a meal at a restaurant, from your mobile device, at your table.
However, for the company to further succeed where others have failed, other strategies need to be employed. The main strategy should be having a positive environment for merchants. PayPal needs to showcase to merchants that a partnership with the company would result in possible customer expansion, lowered marketing or operational costs, or greater spends per purchase.
Apple Pay and PayPal are competitors in a new game, the digital wallet game. The success of either player will not be determined by success over the competition, but success of the industry as a whole.