Granville street is one of my faverate shopping streets.  I found a special brand on the street called “JNBY”.  The clothe collection there is one of a kind because their collections are designed in a way that you can wear them the way you want. A scarf can be a skirt, or even a babydoll top! I really like it and I checked them out online just to have a look at their new collections. However, I found that this brand is actually “Made In China”.  JNBY is  simplythe capital letters of the brand name in Manderin. This brand was first started in Hang Zhou, China in 1994.   I went to their website, and noticed this brand has branch stores across different regions in Asia as well as North America.  In fact I do know this brand when I was in China and I did not find anything special about their collections there.  However, what they are doing in North America did surprised me. Personally I think they did very good job adjusting to the target market in terms of  cloth design.  In other words, their product changed in order to suit into Canadian market.  They use a lot of cotten in their products, and the design of their cloth is more casual, relaxing and trendy.  However their products in Chinese market thend to use cotten, wollen and silk as major matieral and the design tend to be tight, and conservative. The price here is actually  more expensive than it is in China.  However, usually there are many products on sale in their stores.  Sometimes I can find good cloth with pretty reasonable price during their sale season.  In addition,you can find JNBY in almost every big shopping mall in China whereas there are only 3 stores in BC.  However, the major design concept of the product remain the same in the global market- JNBY is about an individual’s interpretation of trends and design as it relates to today’s modern lifestyle.

North America vs China