When Coke Meets iTune

Here’s another example of co-branding promotion: coca-cola & Apple.  Coca-cola company are joining forces with apple, launching a new promotion of giving out free iTune songs by giving out promotional packs of Coca-Cola, Diet Coke and Coke Zero.  I think it’s a good idea to promote these two brands together since both of the two brand are well-known and they actually make good partners together.  Probably because of the creative advertisements of coca-cola, coke is somewhat related to awesome music in my mind. Coke commercials always go with exciting music as background.  On the other hand, iTune is the world’s most popular online music store.  In addition, iTune does leave me an impression of something cool.  Therefore, the two brands make a terrific combination.  It is just delightful to see the words”free songs on iTunes” on the bottle of coke-zero because it makes zero seem even cooler.  In other words, the co-branding of coke and iTune enhances brand awareness of both brands.  As a consumer myself, this promotion did attract me to go check iTune store online after I saw it on the bottle of coke-zero.

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